Why does my Business need a Website?
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So, what exactly are the most common benefits of getting a website for your business? First of all, its Cost Effective, you know exactly how much you’ll be spending to have one built and it’s on goings. It’s like having a traditional retail store, the cost of operations is variable, it can be affected by susceptible out of the ordinary occurrences which could blow cost such as leaving the lights on, theft, damage, hiring additional hands, etc. Having a strategically developed website partnered with a traditional physical location can benefit your business in costing outlines.
It’s accessible around the clock. A website is accessible 24/7 and all days of the year including holidays. Have you ever experienced needing to buy something from supplier or a store and going to their place of business personally because you can’t get in touch with them on the phone, only to find out that they are closed. Yep, its very frustrating, we have all been there and what do we normally do if this happens, we go online and search for another supplier instead. Since a website is operational round the clock and can be accessed from the convenience of a mobile phone while sitting on a couch at home, your customers or clients can easily access your products or services.
Which brings us to the third benefit, convenience. What’s more convenient, driving through around the city through heavy traffic just to look for products or services that you need? Or sitting at home, sipping on your morning coffee while looking through a business website and ordering their products or services on your laptop. The answer is pretty obvious, unless you like driving aimlessly in battling traffic just to end up finding nothing. Smart businesses know this and thus have a website that contains all their products and services for potential customers or clients to browse and purchase.
A website can build credibility for your business. This gives you the opportunity to tell everyone why they should trust your business and you can back it up with facts and testimonials from your previous customers. Most people will check the internet for products or services to check its credibility before they actually purchase. That’s how e-commerce websites are able to sell their products online to a lot of customers. Traditional businesses rely on providing good products or services which in turn create a positive output and spread by word-of-mouth, but this is limited to the closed network of family, friends and colleagues of that customer. Yes, this would definitely deliver repeat or new business, but how long would that take? But if you your product or service is accessible through your website, just imagine how much that word-of-mouth can spread and how quickly repeat or new customers can come visit your business. And this would definitely mean an increase in sales.
Of course, let’s not forget about marketing. Let’s face it, having a good marketing strategy is as important as having a unique product or service. Having a website, you can be more diverse with your marketing strategy. You can combine traditional marketing and digital marketing of just focus on digital marketing. You have more reach and target specific customers and you can even combine this with social media.
Efficiency, one of the most important reasons why you need a website for your business. You can streamline your sales and marketing strategy and funnel everything through your website and have several employees operating everything instead of having a bunch of employees just standing around your store and waiting for a customer. You can get things done faster this way and do more with the amount of time that you have.
As of 2018, the Philippines ranked 12 out of 20 in the most number of internet users in the world1. That is more than 100+ million users online on our country each day. Just imagine what it can do for your business. The numbers are still rising and an everyday, a lot more business are going digital, will you be left out of the competition? It is imperative for every business to have a website, not just any old website, an updated one. Websites have come a long way and is now more accessible to businesses whether it’s and SME or a big corporation. If you need to update an outdated website or want to build a new one, let us know. Talk to us and we might be able to help you.
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